{"id":452,"date":"2025-03-19T09:29:18","date_gmt":"2025-03-19T08:29:18","guid":{"rendered":"https:\/\/www.03.master-communication-digitale.fr\/?page_id=452"},"modified":"2025-04-15T11:56:35","modified_gmt":"2025-04-15T09:56:35","slug":"audit","status":"publish","type":"page","link":"https:\/\/www.03.master-communication-digitale.fr\/index.php\/audit\/","title":{"rendered":"Audit"},"content":{"rendered":"

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L’AUDIT<\/h1>\n

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Analyse des concurrents :\u00a0<\/b><\/h2>\n

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Les concurrents<\/h3>\n

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Points forts<\/h3>\n

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Points faibles<\/h3>\n

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Ce qu’on aime<\/h3>\n

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Ce qu’on changerait<\/h3>\n

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Foreztival (Trelins, Loire)<\/b><\/p>\n

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Identit\u00e9 forte avec une programmation \u00e9clectique m\u00ealant reggae, rock et \u00e9lectro.<\/span><\/p>\n

Ambiance conviviale et un ancrage territorial fort.<\/span><\/p>\n

Engagement environnemental et social (b\u00e9n\u00e9volat, actions \u00e9co-responsables)<\/span><\/p>\n

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Accessibilit\u00e9 limit\u00e9e (lieu \u00e9loign\u00e9 des grandes villes, n\u00e9cessit\u00e9 de voiture).<\/span><\/p>\n

Capacit\u00e9 d’accueil mod\u00e9r\u00e9e, limitant le d\u00e9veloppement du festival.<\/span><\/p>\n

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Premi\u00e8re page d\u2019arriv\u00e9e. Color\u00e9e, directement avec les boutons \u201cBilletterie\u201d et \u201cProgrammation\u201d.<\/span><\/p>\n

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Le d\u00e9compte trop bas dans la page, (juste avant le pied de page), le remonter un peu.<\/span><\/p>\n

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Les Vieilles Charrues (Carhaix-Plouguer, Bretagne)<\/b><\/p>\n

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Plus grand festival fran\u00e7ais en termes de fr\u00e9quentation.<\/span><\/p>\n

Programmation tr\u00e8s diversifi\u00e9e attirant un public large.<\/span><\/p>\n

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Tr\u00e8s grand festival, pouvant nuire \u00e0 l\u2019exp\u00e9rience intimiste.<\/span><\/p>\n

Prix des billets et co\u00fbt global \u00e9lev\u00e9 pour les festivaliers.<\/span><\/p>\n

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Le design et l\u2019animation de la programmation.<\/span><\/p>\n

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Typographie de la partie \u201cHandicap\u201d trop changeante avec le design habituel du site.<\/span><\/p>\n

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Hellfest (Clisson, Pays de la Loire)<\/b><\/p>\n

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Identit\u00e9 de marque tr\u00e8s forte autour du metal et du rock.<\/span><\/p>\n

Communaut\u00e9 ultra-fid\u00e8le, attirant des festivaliers du monde entier.<\/span><\/p>\n

Exp\u00e9rience immersive avec sc\u00e9nographie travaill\u00e9e et animations annexes.<\/span><\/p>\n

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Niche musicale qui peut limiter le renouvellement du public.<\/span><\/p>\n

Billetterie qui se vend tr\u00e8s rapidement, frustrant de nombreux fans.<\/span><\/p>\n

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La partie shop.<\/span><\/p>\n

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Le design et le menu lat\u00e9ral en menu haut de page.<\/span><\/p>\n

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Solidays (Paris, \u00cele-de-France)<\/b><\/p>\n

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Festival engag\u00e9 (soutien \u00e0 la lutte contre le sida et autres causes).<\/span><\/p>\n

Programmation vari\u00e9e et accessible au grand public.<\/span><\/p>\n

Forte couverture m\u00e9diatique et soutien institutionnel.<\/span><\/p>\n

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Exp\u00e9rience festivali\u00e8re moins immersive en raison du cadre urbain.<\/span><\/p>\n

Public parfois moins fid\u00e8le car attir\u00e9 par la cause plut\u00f4t que par l’\u00e9v\u00e9nement lui-m\u00eame.<\/span><\/p>\n

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Simplicit\u00e9 et efficacit\u00e9 du site.<\/span><\/p>\n

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Design sans image forte et ancr\u00e9e. Pas d\u2019animations particuli\u00e8res sur le site.<\/span><\/p>\n

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Eurock\u00e9ennes (Belfort, Bourgogne-Franche-Comt\u00e9<\/b><\/p>\n

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Cadre naturel exceptionnel sur la presqu\u2019\u00eele du Malsaucy.<\/span><\/p>\n

Programmation internationale de grande qualit\u00e9.<\/span><\/p>\n

Bonne organisation logistique et transports bien g\u00e9r\u00e9s.<\/span><\/p>\n

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Risques m\u00e9t\u00e9orologiques qui ont parfois entra\u00een\u00e9 des annulations.<\/span><\/p>\n

Prix des boissons et de la nourriture jug\u00e9s \u00e9lev\u00e9s.<\/span><\/p>\n

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La partie de la programmation.<\/span><\/p>\n

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Pied de page trop \u201csimple\u201d et \u201cvide\u201d.<\/span><\/p>\n

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Strat\u00e9gie de landing page 1<\/b><\/h2>\n

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La landing page principale du festival doit attirer, informer et convertir les visiteurs en acheteurs de billets. Elle s\u2019adresse \u00e0 une audience large, mais cible en priorit\u00e9 les jeunes adultes passionn\u00e9s de musique live qui ne connaissent pas le festival.<\/span><\/p>\n

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Persona :<\/b><\/span><\/h3>\n

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Thomas, 20 ans, \u00e9tudiant en STAPS \u00e0 Lyon. En tant qu\u2019\u00e9tudiant, ses revenus sont moyens, mais il accorde une partie de son temps libre pour la musique, les concerts et les festivals. Passionn\u00e9 par la musique, lui et son groupe de copains adorent les festivals et les concerts. Ils sortent beaucoup les soirs de week-end et Thomas est tr\u00e8s actif sur les r\u00e9seaux sociaux, notamment sur l\u2019actualit\u00e9 de musique. Cependant, vers Lyon, ils n\u2019ont pas encore trouver LE festival. <\/span><\/p>\n

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Par rapport \u00e0 notre cible, un post instagram \u201cle OLA festival revient pour sa 10\u00e8me \u00e9dition\u201d avec un visuel attractif et les dates du festival nous parait \u00eatre pertinent. Dans la description expliquer les informations essentielles du festival et Call to Action : \u201cR\u00e9serve ta place sur notre site internet !\u201d<\/span><\/p>\n

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\u2728\ud83c\udf89 <\/span>Le OLA Festival f\u00eate sa 10\u00e8me \u00e9dition !<\/b> \ud83c\udf89\u2728<\/span><\/p>\n

\ud83d\udd25 Pr\u00e9pare-toi pour une exp\u00e9rience inoubliable ! Le OLA Festival revient encore plus fort pour c\u00e9l\u00e9brer cette 10\u00e8me \u00e9dition l\u00e9gendaire. Musique, vibes \u00e9lectrisantes et souvenirs inoubliables t’attendent !<\/span><\/p>\n

\ud83d\udcc5 <\/span>27 au 29 juin 2025<\/b>
<\/b> \ud83d\udccd <\/span>Lyon<\/b><\/p>\n

Ne manque pas l\u2019\u00e9v\u00e9nement incontournable de l\u2019ann\u00e9e ! \ud83d\ude80<\/span><\/p>\n

\ud83c\udf9f <\/span>R\u00e9serve ta place d\u00e8s maintenant sur notre site internet !<\/b><\/p>\n

#OLAFestival #10AnsDeVibes #MusicFestival #LetsGo<\/span><\/p>\n

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Strat\u00e9gie de landing page 2<\/b><\/h2>\n

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Cette page a pour but de <\/span>convertir les visiteurs en acheteurs en mettant en avant les diff\u00e9rentes offres de billets et en jouant sur l\u2019urgence et la raret\u00e9 des places. Contrairement \u00e0 la page principale, elle s\u2019adresse principalement aux personnes ayant d\u00e9j\u00e0 une intention d\u2019achat mais qui h\u00e9sitent encore sur la formule \u00e0 choisir ou qui attendent une offre avantageuse.<\/span><\/p>\n

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Persona :<\/b><\/span><\/h3>\n

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Julien, 25 ans, jeune actif s\u2019est lanc\u00e9 en freelance depuis 3 ans sur Villeurbanne. Ses revenus sont donc variables d\u2019un mois \u00e0 l\u2019autre mais restent suffisamment confortables pour les offres de billets propos\u00e9es. Dans toute sa jeunesse il accorde une importance particuli\u00e8re aux festivals et aux concerts mais il reste toujours attentif \u00e0 ne pas trop d\u00e9penser dans ces sorties. Il suit beaucoup les tendances culturelles et musicales sur les r\u00e9seaux sociaux et est toujours sensible aux offres promotionnelles et aux avantages exclusifs car il prend toujours le temps de comparer les diff\u00e9rentes options avant de r\u00e9server sa place.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Post instagram \u201c15% de r\u00e9ductions jusqu\u2019au 30 mars 2025\u201d avec un visuel attractif et la promotion \u00e9crite en gros. Dans la description, d\u00e9tailler les diff\u00e9rentes offres des billets et les promotions applicables \u00e0 ces derni\u00e8res et Call to Action : \u201cProfites de la promotion en r\u00e9servant ta place avant le 30 mars 2025 !\u201d. Deuxi\u00e8me post instagram pour annoncer que c\u2019est le dernier jour pour profiter des r\u00e9ductions pour finir de convaincre les personnes qui h\u00e9sitent encore \u00e0 acheter que c’est le dernier moment de se d\u00e9cider. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/www.03.master-communication-digitale.fr\/wp-content\/uploads\/2025\/03\/2.png\u00a0\u00bb title_text=\u00a0\u00bb2″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb477px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb58px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\ud83d\udea8 <\/span>OFFRE EXCLUSIVE : -15% sur les PASS VIP !<\/b> \ud83d\udea8<\/span><\/p>\n

\ud83d\udd25 Pour f\u00eater la 10\u00e8me \u00e9dition du <\/span>OLA Festival<\/b>, on t\u2019offre <\/span>15% de r\u00e9duction<\/b> sur les <\/span>PASS VIP<\/b> ! Profite d\u2019un acc\u00e8s privil\u00e9gi\u00e9, des meilleures vues sur la sc\u00e8ne, et d\u2019avantages exclusifs.<\/span><\/p>\n

\u23f3 <\/span>Offre valable jusqu\u2019au 30 mars 2025<\/b> \u2013 ne passe pas \u00e0 c\u00f4t\u00e9 !<\/span><\/p>\n

\ud83c\udf9f <\/span>Profite de la promo en r\u00e9servant ta place avant le 30 mars 2025 !<\/b><\/p>\n

\ud83d\udd17 Lien en bio<\/span><\/p>\n

#OLAFestival #PromoExclusive #PassVIP #MusicFestival #LetsGo<\/span><\/p>\n

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\ud83d\udea8 Dernier jour pour profiter de l’<\/strong><\/span>OFFRE EXCLUSIVE : -15% sur les PASS VIP !<\/b> \ud83d\udea8<\/span><\/p>\n

\ud83d\udd25 Pour f\u00eater la 10\u00e8me \u00e9dition du <\/span>OLA Festival<\/b>, on t\u2019offre <\/span>15% de r\u00e9duction<\/b> sur les <\/span>PASS VIP<\/b> ! Profite d\u2019un acc\u00e8s privil\u00e9gi\u00e9, des meilleures vues sur la sc\u00e8ne, et d\u2019avantages exclusifs.<\/span><\/p>\n

\u23f3 <\/span>C’est ta derni\u00e8re chance<\/b> \u2013 ne passe pas \u00e0 c\u00f4t\u00e9 !<\/span><\/p>\n

\ud83c\udf9f <\/span>Profite de la promo en r\u00e9servant ta place !<\/b><\/p>\n

\ud83d\udd17 Lien en bio<\/span><\/p>\n

#OLAFestival #PromoExclusive #PassVIP #MusicFestival #LetsGo<\/span><\/p>\n



<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Strat\u00e9gie de landing page 3<\/b><\/h2>\n

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Cette page cible les <\/span>fans d’artistes pr\u00e9cis en mettant en avant la programmation d\u00e9taill\u00e9e du festival. L\u2019objectif est de convertir les visiteurs en acheteurs en jouant sur leur attachement \u00e0 un artiste ou un style musical sp\u00e9cifique. Cette page est \u00e9galement id\u00e9ale pour le retargesting publicitaire<\/span>, en adressant des publicit\u00e9s cibl\u00e9es aux fans de chaque artiste .<\/span><\/p>\n

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Persona :<\/b><\/span><\/h3>\n

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Camille, 22 ans, jeune adulte en premier emploi sur Bordeaux. Elle vient de sortir de ses \u00e9tudes et b\u00e9n\u00e9ficie seulement d\u2019un revenu moyen et un budget mod\u00e9r\u00e9 pour ses loisirs et sorties. Toutefois, elle est capable de faire un effort financier pour voir son artiste favori sur sc\u00e8ne.<\/span><\/p>\n

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Post instagram \u201cT\u00eate d\u2019affiche : Billie Eilish au festival OLA\u201d avec un visuel attractif, une photo de Billie Eilish. Dans la description, donner les 4 t\u00eates d\u2019affiches pour le festival et les dates auxquelles ils passent et Call to Action : \u201cR\u00e9serves ta place pour voir ton artiste pr\u00e9f\u00e9r\u00e9 sur sc\u00e8ne !\u201d. Ensuite, les prochains jours, publier sur le compte instagram les 3 autres plus grosses t\u00eates du festival, Dua Lipa, Gims et Damso pour convaincre les personnes venues voir un artiste en particulier.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/www.03.master-communication-digitale.fr\/wp-content\/uploads\/2025\/03\/4.png\u00a0\u00bb title_text=\u00a0\u00bb4″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb477px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb58px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\ud83c\udf1f <\/span>BILLIE EILISH en t\u00eate d\u2019affiche du OLA Festival !<\/b> \ud83c\udf1f<\/span><\/p>\n

\ud83d\udd25 Cette ann\u00e9e, le OLA Festival frappe fort avec une programmation de r\u00eave ! Pr\u00e9pare-toi \u00e0 vivre des shows incroyables avec :<\/span><\/p>\n

\ud83c\udfa4 <\/span>Billie Eilish<\/b> \u2013 Vendredi 27 juin 2025<\/span>
<\/span> \ud83c\udfb8 <\/span>Dua Lipa<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83c\udfb6 <\/span>Gims<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83e\udd41 <\/span>Damso<\/b> \u2013 Dimanche 29 juin 2025<\/span><\/p>\n

\ud83d\udcc5 <\/span>du 27 au 29 juin<\/b>
<\/b> \ud83d\udccd <\/span>Lyon<\/b><\/p>\n

Ne manque pas cette \u00e9dition exceptionnelle ! \ud83d\ude80<\/span><\/p>\n

\ud83c\udf9f <\/span>R\u00e9serve ta place pour voir ton artiste pr\u00e9f\u00e9r\u00e9 sur sc\u00e8ne !<\/b><\/p>\n

#OLAFestival #BillieEilish #LineUpDeR\u00eave #MusicFestival<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/www.03.master-communication-digitale.fr\/wp-content\/uploads\/2025\/03\/5.png\u00a0\u00bb title_text=\u00a0\u00bb5″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb477px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb58px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\ud83c\udf1f <\/span>DUA LIPA au OLA Festival !<\/b> \ud83c\udf1f<\/span><\/p>\n

\ud83d\udd25 Cette ann\u00e9e, le OLA Festival frappe fort avec une programmation de r\u00eave ! Pr\u00e9pare-toi \u00e0 vivre des shows incroyables avec :<\/span><\/p>\n

\ud83c\udfa4 <\/span>Billie Eilish<\/b> \u2013 Vendredi 27 juin 2025<\/span>
<\/span> \ud83c\udfb8 <\/span>Dua Lipa<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83c\udfb6 <\/span>Gims<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83e\udd41 <\/span>Damso<\/b> \u2013 Dimanche 29 juin 2025<\/span><\/p>\n

\ud83d\udcc5 <\/span>du 27 au 29 juin<\/b>
<\/b> \ud83d\udccd <\/span>Lyon<\/b><\/p>\n

Ne manque pas cette \u00e9dition exceptionnelle ! \ud83d\ude80<\/span><\/p>\n

\ud83c\udf9f <\/span>R\u00e9serve ta place pour voir ton artiste pr\u00e9f\u00e9r\u00e9 sur sc\u00e8ne !<\/b><\/p>\n

#OLAFestival #DuaLipa #LineUpDeR\u00eave #MusicFestival<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/www.03.master-communication-digitale.fr\/wp-content\/uploads\/2025\/03\/6.png\u00a0\u00bb title_text=\u00a0\u00bb6″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb477px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb58px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\ud83c\udf1f <\/span>GIMS au OLA Festival !<\/b> \ud83c\udf1f<\/span><\/p>\n

\ud83d\udd25 Cette ann\u00e9e, le OLA Festival frappe fort avec une programmation de r\u00eave ! Pr\u00e9pare-toi \u00e0 vivre des shows incroyables avec :<\/span><\/p>\n

\ud83c\udfa4 <\/span>Billie Eilish<\/b> \u2013 Vendredi 27 juin 2025<\/span>
<\/span> \ud83c\udfb8 <\/span>Dua Lipa<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83c\udfb6 <\/span>Gims<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83e\udd41 <\/span>Damso<\/b> \u2013 Dimanche 29 juin 2025<\/span><\/p>\n

\ud83d\udcc5 <\/span>du 27 au 29 juin<\/b>
<\/b> \ud83d\udccd <\/span>Lyon<\/b><\/p>\n

Ne manque pas cette \u00e9dition exceptionnelle ! \ud83d\ude80<\/span><\/p>\n

\ud83c\udf9f <\/span>R\u00e9serve ta place pour voir ton artiste pr\u00e9f\u00e9r\u00e9 sur sc\u00e8ne !<\/b><\/p>\n

#OLAFestival #Gims #LineUpDeR\u00eave #MusicFestival<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/www.03.master-communication-digitale.fr\/wp-content\/uploads\/2025\/03\/7.png\u00a0\u00bb title_text=\u00a0\u00bb7″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb height=\u00a0\u00bb477px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb58px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\ud83c\udf1f DAMSO<\/span> DAMSO au OLA Festival !<\/b> \ud83c\udf1f<\/span><\/p>\n

\ud83d\udd25 Cette ann\u00e9e, le OLA Festival frappe fort avec une programmation de r\u00eave ! Pr\u00e9pare-toi \u00e0 vivre des shows incroyables avec :<\/span><\/p>\n

\ud83c\udfa4 <\/span>Billie Eilish<\/b> \u2013 Vendredi 27 juin 2025<\/span>
<\/span> \ud83c\udfb8 <\/span>Dua Lipa<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83c\udfb6 <\/span>Gims<\/b> \u2013 Samedi 28 juin 2025<\/span>
<\/span> \ud83e\udd41 <\/span>Damso<\/b> \u2013 Dimanche 29 juin 2025<\/span><\/p>\n

\ud83d\udcc5 <\/span>du 27 au 29 juin<\/b>
<\/b> \ud83d\udccd <\/span>Lyon<\/b><\/p>\n

Ne manque pas cette \u00e9dition exceptionnelle ! \ud83d\ude80<\/span><\/p>\n

\ud83c\udf9f <\/span>R\u00e9serve ta place pour voir ton artiste pr\u00e9f\u00e9r\u00e9 sur sc\u00e8ne !<\/b><\/p>\n

#OLAFestival #Gims #LineUpDeR\u00eave #MusicFestival<\/span><\/p>\n

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La copie du site<\/b><\/h2>\n

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Nos landing page font la promotion d\u2019un festival : le festival OLA qui a lieu du 27 au 29 juin \u00e0 Lyon. Pour la 10\u00e8me \u00e9dition de ce festival, un ensemble d\u2019artistes exceptionnels sont programm\u00e9s, pour satisfaire toutes les g\u00e9n\u00e9rations. La programmation regroupe des rappeurs tels que Laylow, Damso ou PLK mais \u00e9galement des artistes pop comme Ang\u00e8le, Clara Luciani ou Pierre Garnier.\u00a0<\/span><\/p>\n

Le OLA festival, c\u2019est un moment de musique, de convivialit\u00e9 et de partage pour tout le monde. Le temps d\u2019un week-end, retrouvez vos artistes favoris sur sc\u00e8ne, mais aussi des stands pour profiter du festival. <\/span><\/p>\n

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Justification logo et charte graphique<\/b><\/h2>\n

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Ce logo transmet \u00e0 la fois l\u2019esprit festif, l\u2019\u00e9nergie et la modernit\u00e9 de notre festival. Son identit\u00e9 graphique est forte et reconnaissable, avec un m\u00e9lange de jaune, l\u00e9g\u00e8rement de bleu, de blanc et noir qui attire l\u2019\u0153il et \u00e9voque parfaitement la musique, la convivialit\u00e9 et le plaisir partag\u00e9. <\/span><\/p>\n

L\u2019\u00e9l\u00e9ment principal, une marguerite souriante, \u00e9voque la joie, la convivialit\u00e9 et une ambiance estivale, des caract\u00e9ristiques essentielles pour un festival. L\u2019ajout du micro renforce l\u2019id\u00e9e d\u2019un \u00e9v\u00e9nement musical ou artistique, sugg\u00e9rant une atmosph\u00e8re dynamique et interactive. <\/span><\/p>\n

La typographie choisie rappelle les affiches de festivals embl\u00e9matiques tout en restant unique.<\/span><\/p>\n

Jaune (#FFCC00) : \u00c9voque l\u2019\u00e9nergie, la chaleur et la f\u00eate, id\u00e9al pour repr\u00e9senter un \u00e9v\u00e9nement comme un festival.
Blanc (#F6F6F6) : Apporte une touche d\u2019\u00e9l\u00e9gance et de lisibilit\u00e9, tout en renfor\u00e7ant le contraste.
Noir (#000000) : Apporte une touche d\u2019\u00e9l\u00e9gance et de lisibilit\u00e9, tout en renfor\u00e7ant le contraste.
Bleu (#24A9C5) : Cette teinte apporte une sensation de fra\u00eecheur et d\u2019ouverture, \u00e9quilibrant le dynamisme du jaune. Ce bleu rappelle aussi le ciel et l\u2019\u00e9t\u00e9, des \u00e9l\u00e9ments souvent associ\u00e9s aux festivals en plein air. <\/span><\/p>\n

<\/span><\/p>\n

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Arborescence des pages<\/b><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Landing page 1 : L’\u00e9v\u00e9nement<\/b><\/h2>\n

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Landing page 2 : Billets et offres<\/b><\/h2>\n

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Landing page 3 : Programmation et artistes<\/b><\/h2>\n

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L’AUDITAnalyse des concurrents :\u00a0Les concurrentsPoints fortsPoints faiblesCe qu’on aimeCe qu’on changeraitForeztival (Trelins, Loire)Identit\u00e9 forte avec une programmation \u00e9clectique m\u00ealant reggae, rock et \u00e9lectro. Ambiance conviviale et un ancrage territorial fort. Engagement environnemental et social (b\u00e9n\u00e9volat, actions \u00e9co-responsables)Accessibilit\u00e9 limit\u00e9e (lieu \u00e9loign\u00e9 des grandes villes, n\u00e9cessit\u00e9 de voiture). Capacit\u00e9 d’accueil mod\u00e9r\u00e9e, limitant le d\u00e9veloppement du festival.Premi\u00e8re page […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-452","page","type-page","status-publish","hentry"],"yoast_head":"\nAudit - Oxana SABOT Anouk FAURE Lison BOURGET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.03.master-communication-digitale.fr\/index.php\/audit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audit - Oxana SABOT Anouk FAURE Lison BOURGET\" \/>\n<meta property=\"og:description\" content=\"L'AUDITAnalyse des concurrents :\u00a0Les concurrentsPoints fortsPoints faiblesCe qu'on aimeCe qu'on changeraitForeztival (Trelins, Loire)Identit\u00e9 forte avec une programmation \u00e9clectique m\u00ealant reggae, rock et \u00e9lectro. 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